Sex sells: Unilever Ghana relaunches best-selling toothpaste Close Up

Sex sells: Unilever Ghana relaunches best-selling toothpaste Close Up

Unilever Ghana has relaunched its bestselling toothpaste brand, Close Up. The brand, which is the number one gel toothpaste brand in Ghana, has been reissued with vibrant packaging and a new formulation.

The new-look toothpaste, named Close Up Deep Action, contains active zinc mouthwash and micro-shine crystals to offer superior freshness. The company is marketing the product to young adults with the premise that fresher breath will boost their confidence and allow them to get closer to friends and loved ones.

“Close Up is a brand specifically designed for young adults. With the aim of always striving to remain relevant to its targeted clients, manufacturers of Close Up always provide the needed superior freshness to get closer to others especially the opposite sex,” said Clarence Nartey, Marketing Director of Unilever Ghana.

 

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