UK-based high street drugstore chain Boots has promised to address parental concerns over the names chosen for various shades in an eyeshadow palette marketed under its Obsession brand, according to a report published by The Courier.

The eyeshadow palette in question features 24 shades, some of which have been given sexually explicit names such as ‘foreplay; and ‘MILF’. A concerned parent contacted The Courier over the issue after he purchased the palette for his teenage daughter. The names only become visible once the palette is opened and, thanks to its budget positioning, the range is thought to be targeted at a young audience, prompting concerns over the inappropriate terminology.

“Obsession is a new brand. While we were experimenting with our personality, we know we haven’t always got things quite right and some of our shade names need work,” a spokesperson for Boots told The Courier. “This is something we’re addressing and fixing as a priority as new products launch and we will not repeat these shade names in future. We really appreciate this feedback and please be assured we’re working hard to put this right.”