THE WHAT? Chinese beauty mask maker Shanghai Yuemu Cosmetics is said to be weighing up options following the failure of a previous deal, with a potential sale said to be on the cards, according to a report by Bloomberg.
THE DETAILS Working with advisers, other alternatives are said to be bringing in external investors, with the company in talks with both private equity firms and cosmetic companies.
The talks follow the collapse of the mask maker’s deal with Shanghai-listed Zhonglu Co.
Current deliberations are said to be at an early stage.
THE WHY? Despite the company’s production of the popular Mofashijia beauty products, and the rapid growth of the Chinese mask market, potential deals are said to rest on investors’ faith in the recovery of the Chinese market following the COVID-19 pandemic.