SharkNinja partners with Boucleme

SharkNinja partners with Boucleme

THE WHAT? Shark and Boucleme have announced plans to launch a strategic venture designed to help people embrace their curly hair.

THE DETAILS The electrical styler brand and natural hair care label will promote educational content from both brands across all platforms, including social, digital PR and influencers, helping users of both brands to treat and care for their curls.  

THE WHY? Michele Scott-Lynch, Founder of Bouclème said, “I am delighted that Bouclème has partnered with Shark. This strategic partnership is about helping everyone embrace their curls and find the confidence to be who they are. When you team the Shark diffuser with the Bouclème collection, you get your best curls – bouncy and defined. It’s the perfect combination of plant powered hair care and modern technology.”

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