THE WHAT? Sharon Chuter and her non-profit Pull Up For Change is set to re-launch the Make it Black campaign for the third year running. This year, the initiative has partnered with a series of beauty brands, namely Black Radiance, Covergirl, ELF Cosmetics, Hairitage, Shea Moisture, TPH by Taraji and UOMA by Sharon C.
THE DETAILS As part of the program, the beauty labels will repackage their most iconic products in black. The limited-edition products will be available for sale this month via Walmart and the Make it Black and participating brand websites. One hundred percent of gross profits will be donated tp the Pull Up For Change Impact Fund.
THE WHY? Chuter commented, “As a Black Female founder, I understand, first-hand, the struggles of raising capital or accessing funding. In fact, I am one of only 93 Black women in the history of America who have raised over US$1M for start-ups. On the other hand, the average white male receives US$2.1M to fund their start-ups. We have a long way to go to create true economic equality and there is no equality without equity. This is where I am proud to play a small part in supporting other Black female founders to make their dreams a reality, and to truly get the seat at the table that they very well deserve”.