Sharon Otterman Appointed CMO at Macy’s

Sharon Otterman Appointed CMO at Macy’s

THE WHAT?  Macy’s, Inc. announced Sharon Otterman as their new Chief Marketing Officer. Sharon will start her role on December 11, directly reporting to Tony Spring, the president and CEO-elect of Macy’s, Inc.

THE DETAILS  As CMO, Sharon Otterman will direct Macy’s marketing strategies. Her responsibilities include managing brand evolution, advertising, content planning, and visual merchandising. She will oversee Macy’s major events like the Thanksgiving Day Parade and July 4th Fireworks.

THE WHY? Sharon Otterman’s appointment aims to strengthen Macy’s marketing approach, drawing on her media, entertainment, and digital transformation background. The goal is to enhance Macy’s brand and customer engagement, adapting to the evolving retail sector.

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