THE WHAT? Shavelogic has closed US$100 million in growth capital from Jeffries, with Aon’s Intellectual Property Solutions having played an important role in helping to secure key Collateral Protection Insurance to support the financing.
THE DETAILS Aon used its proprietary intellectual property (IP) valuation platform to value Shavelogic’s IP portfolio, before arranging for IP Collateral Protection Insurance for Jefferies, collateralized by Shavelogic’s IP portfolio and company assets.
The company has also launched its new SL5 razor.
THE WHY? The financial injection has given the company the “opportunity now to introduce our shaving system to consumers who simply don’t know what they’re missing while continuing to improve our product and business to meet our own high standards,” according to CEO, Rob Wilson.
Shavelogic Co-Founder Duwayne Miller said, “Breaking through in an industry like ours takes dedication and teamwork, so having a capital partner like Jefferies is an essential benefit that will help us accelerate market share growth and drive stakeholder value.”