THE WHAT? SheaMoisture UK has announced a £40,000 fund to help support minority-owned salons survive the coronavirus pandemic.
THE DETAILS Named the Community Commerce Salon Relief Fund and developed as part of its global Community Commerce business model, the company will give three grants of £10,000 to three separate salon owners, and five grants of £2,000 to five different salon owners.
The grants will be given to owners that can prove their salons support the community and that the funds will help support staff and develop their business goals.
SheaMoisture UK has also teamed up with WCAN, a social enterprise that aims to help the personal and professional development of black women, which will help with “longer term business mentoring, business webinars to enhance acumen, Black Girl Magic online community support, business spotlight on partner websites, and general hands on support to help their business flourish through COVID-19 and beyond.”
Winners of the fund will be announced on 5th June, 2020.
THE WHY? Following on from the company’s 1 Million Dollar Community Commerce Fund, which was launched in April to support minority businesses in the U.S., the new fund aims to give back to salons that are active and prominent in their communities, with winners also selected for being able to showcase how they have positively adapted their business during COVID-19.