THE WHAT? Shinsegae’s online shopping unit, SSG.com has launched an overnight delivery service for beauty products, according to a report published by Aju Daily.
THE DETAILS Customers who order from a menu of some 300 beauty products before midnight can expect delivery by early morning the following day, the Korean retail giant said in a statement, per Aju Daily.
THE WHY? The service is aimed at women in their 30s, Shinsegae said, and is the next logical expansion of its popular overnight grocery delivery service, debuted during the pandemic. Kwak Jeong-woo, Head of SSG.com’s management division said in a statement, per Aju Daily, “We will monitor consumer reaction and expand the number of products to up to some 3,500 by the end of 2021.”