THE WHAT? Shinwha Group has signed an export agreement with La Boutique Bleue Cell Beauty (LBB). The two companies hope to build a strategic partnership, growing LBB’s distribution in China both on and offline.

THE DETAILS The deal leaves the door open for the pair to expand their cooperation with various ideas mooted such as LBB spas, medical centers and a local manufacturing plant to serve the Chinese market, according to a report published by Business Korea.

THE WHY? LBB CEO Lee Su-jin told Business Korea, “This contact with Shinwha Group will be a significant stepping stone to enhance our competitive edge in the global beauty market.”