THE WHAT? Shiseido has announced its aim for further travel retail growth in Hainan, China as part of its medium-term ‘SHIFT 2025 and Beyond’ strategy.
THE DETAILS The growth strategy follows the company increasing its travel retail presence in 2022, with new door openings for six brands at the Haikou International Duty-Free City.
As part of the new drive, Shiseido will continue to engage consumers with ‘innovative O2O experiences and enhance its portfolio by strengthening its brands and developing travel-exclusive products to achieve further growth in Hainan.’
THE WHY? The travel retail market has had renewed investment as consumers return to international travel post-pandemic.