Shiseido Americas has announced the acquisition of full-service creative agency JWALK. As an integrated part of Shiseido Americas, JWALK will work hand-in-hand with Shiseido’s brand teams throughout the creative process from strategy to execution.

“This acquisition immediately sets Shiseido apart from the traditional approach to beauty marketing and how companies like ours approach creative excellence. By infusing JWALK into our entire creative process, we will not only be able to achieve organic, 360-degree results, but we will also have greater speed and agility in both the assets we create and the way we work,” said Marc Rey, President and CEO of Shiseido Americas.

JWALK has worked with Shiseido for the last four years, principally across its bareMinerals and Buxom brands. Following the acquisition, JWALK will continue to work with new and existing, non-competitive clients. JWALK Founder Doug Jacob will add Chief Creative Director, Shiseido Americas to his existing title, reporting to Jil Scalamandre, President of Shiseido’s Global Makeup Center of Excellence.

“I am convinced that JWALK will add significant intangible value and capabilities to our marketing efforts, especially in leveraging their digital communication expertise. I also look forward to JWALK’s collaboration with our creative teams in Tokyo on key projects to deliver creative excellence on a global scale,” added Masahiko Uotani, President and CEO of Shiseido Group.