Shiseido Americas has appointed Alexandra Papazian as General Manager or Laura Mercier, effective 1st March, 2017.

Papazian will be based in New York and will be responsible for the development and execution of the overall strategy for Laura Mercier in both the US and abroad.

Marc Rey, President and CEO of Shiseido Americas, said, “I am excited to welcome Alexandra as we continue to grow our global prestige portfolio with the addition of the Laura Mercier brand. Alexandra is a proven leader in the beauty business, with an outstanding track record, and she will be a tremendous asset to Laura Mercier as the brand continues to accelerate. I am grateful for Nancy’s partnership in managing the transition and for her tremendous leadership in guiding the Laura Mercier and RéVive businesses over the past four years. I am confident that the Laura Mercier business will be in good hands with Alexandra.”

Papazian joins the company following 15 years at L’Oréal where she headed up brands such as Giorgio Armani, Yves Saint Laurent, and Viktor & Rolf.  She will report to Jean-Marc Plisson, President of the Beauty Prestige Group, in her new role.