Shiseido Americas has announced the appointment of Susan L Jurevics as President of Bare Escentuals Beauty, effective July 17.

In her new role, Jurevics will lead all aspects of the bareMinerals brand, and be responsible for the development and implementation of the strategic vision and growth plan for the popular cosmetics line.

“Susan is an exceptional leader with an impressive track record working with some of the world’s most successful brands. She has deep management experience and a keen understanding of marketing and brand-building, and I believe she will bring fresh and unique insights to bareMinerals as our brands navigate the rapidly changing digital landscape and explore new methods of driving customer engagement. Within our portfolio, bareMinerals is an important brand with a successful history. Susan’s bold digital expertise and strong storytelling ability, together with the great team in place, will further propel this iconic brand to its next level of growth,” said Marc Rey, President and CEO of Shiseido Americas.