Shiseido and A.S. Watson have strengthened their alliance with a three-year collaborative partnership in order to cater to the ongoing demand for Japanese products, with the two companies due to work together to create ‘beauty innovations.’
Working together the two companies will boost their partnership in three areas: Co-creating Future, Unlocking Potential Markets and Sustainable World of Japanese Beauty.
Shiseido and A.S. Watson intend to boost their work on their exclusive Za and Senka products as well as launching more exclusive products from other brands in the future. The two companies will also contribute to sustainable practices in the beauty industry while A.S. Watson will work to strengthen Shiseido’s reach in China and other markets such as Indonesia and Philippines.
Masahiko Uotani, Representative Director, President and CEO of Shiseido, says, “A.S. Watson and Shiseido share the vision that contributing to the creation of a better world through co-developing beauty innovations. We are very excited about the new step in our long-term partnership with the largest health and beauty retailer in the world. Our fascinating aspect of this partnership is that it keeps us innovating the beauty initiatives, addressing huge consumer demands in Asia on Japanese beauty products.”