Shiseido Singapore has teamed up with Watsons to launch a J-beauty showcase on Orchard Road, according to a report published by Marketing Interactive. My Japanese Beauty Pop Up Store will be in situ through October 20 and will feature several Shiseido Group brands, including Anessa, Senka and Tsubaki.
The pop-up will also house a mini museum, emphasizing the group’s 147-year history with artefacts never before seen outside Japan. A pop-up micro site will guide visitors through the space as well as a shopping function.
“Keeping in tandem with the radically transforming world of retail, it is crucial for businesses to embrace technology and collaborate to be stronger by offering new and innovative shopping experiences,” Irene Lau, GM of Watsons Singapore said in a press release, per Marketing Interactive.