Shiseido has appointed Zaheer Nooruddin as the newly created role of Head of Digital PR.

Nooruddin is an experienced PR guru and has a decade at the forefront of digital communications, most recently his role as executive director and head of innovation at Golin.

Reporting to Morgan Tan President, then to Alessio Rossi, Global Chief Digital Officer, Nooruddin will be based at the Japanese cosmetic giant’s new digital centre of excellence and is expected to play a key role in pushing forward transformation with a focus on eCommerce, CRM, and adtech, according to the Holmes Report.