Having declined to transfer to Coty as part of the P&G merger, Dolce & Gabbana has selected a new partner for its perfume portfolio in Shiseido Group. The Japanese cosmetics giant has signed an exclusive worldwide license agreement with the Italian fashion house for the development, manufacturing and distribution of Dolce & Gabbana’s fragrance, make-up and skin care lines. The collaboration will start as of October 1st, 2016 – assuming it passes regulatory approval. Financial terms of the deal were not disclosed.

“The standards, values and coherence and quality of the Shiseido Group perfectly mirror the positioning and path that we have decided to take with Dolce & Gabbana,” commented Domenico Dolce and Stefano Gabbana.

“We are so proud to enrich our portfolio of prestige brands by such a beautiful luxury fashion brand. The license agreement is aimed at strengthening our brand portfolio for the sake of future topline growth, which is part of Vision 2020 for Shiseido Group,” added Masahiko Uotani, Shiseido Group CEO. “The collaboration of our two companies, with their heritage rooted in such diverse cultures as Mediterranean style and Japan, opens excellent opportunities for creating new exciting values.”

Dolce & Gabbana’s beauty activities achieved a turnover of €400 million in 2015, and the fashion house is hoping to up the ante with this new partnership, with an enhanced portfolio of make-up and skin care lines. Meanwhile, Shiseido stands to gain a significant increase in international turnover, not to mention a new standing in the luxury beauty industry.