THE WHAT? Shiseido has teamed up with Russia figure skater Alina Zagitova to launch a limited edition make-up collection, according to a report published by the New Straits Times.
THE DETAILS The range comprises an eye palette, named for the street where the Olympic stadium for Tokyo 2020 is located, and a shade of the brand’s Modern Matte Powder Lipstick, named for the ice skater.
THE WHY? Zagitova scooped the top prize at the World Figure Skating Championships in Japan last year, making her a household name in both her home country and Japan. The link between the collection and the upcoming Olympics is a savvy move to boot.