Shiseido celebrates 150th anniversary with Year of the Tiger collection

Shiseido celebrates 150th anniversary with Year of the Tiger collection

THE WHAT? Shiseido is marking its 150th anniversary with the launch of a collection inspired by the year of the tiger and launched in time for Lunar New Year, according to a report published by TR Business.

THE DETAILS The J-beauty brand’s bestsellers have been given a makeover by Chinese designer Angel Chen and will appear in festive red and gold packaging featuring a tiger while stablemates Cle de Peau and Nars have also released travel retail exclusives for the occasion.

THE WHY? Shiseido told TR Business, “Since its inception in 1872 as Japan’s first Western-style pharmacy, Shiseido has believed in the power of beauty to bring happiness to consumers.

Moving forward, Shiseido will continue to celebrate unique expressions of beauty and empower people from all walks of life to live their lives fully-going beyond the world of cosmetics to help create a sustainable future for all.”

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