THE WHAT? Shiseido China has announced the launch of a Beauty Innovations Fund in collaboration with Boyu Capital. The fund, which is due to start this year after the relevant regulatory filings are complete, will explore investment opportunities among emerging Chinese brands in cosmetics and wellness.  

THE DETAILS Boyu will found the fund as general partner, with Shiseido as a limited partner – making the fund China’s first with an internal beauty company as a sole limited partner.

Shiseido’s China Business Innovation & Investment Office, established by the J-beauty giant in Shanghai in 2019, will work with Boyu to survey and identify target companies.

THE WHY? The fund will enhance the J-beauty giant’s business portfolio in China, allowing it to further meet Chinese consumers’ diversified needs and steadily strengthen growth in the region in accordance with the company’s WIN 2023 and Beyond strategy.