Shiseido – Company Profile

Shiseido – Company Profile

7-5-5, Ginza,






The namesake brand of Shiseido, the brand offers skin care, sun care, make-up, male beauty and travel. Shiseido is sold in 85 countries and regions and is best known for its Ultimune serum, launched in 2014.

PRESIDENT/CEO: Masahiko Uotani
CFO: Michael Coombs

2019 9
2018 14
2017 14

Shiseido is steadily rising up the rankings which is undoubtedly due to its continued market activity. In the first half of 2019 the company’s Chinese division signed a joint business plan with Alibaba Group to grow this arm of the business, opened a new Shanghai office, opened a Center of Excellence in China and invested between ¥40 and 50 billion on a new plant located in Fukoka Prefecture. The brand itself has seen prolific launch activity, with a new pollution fighting skincare range and the relaunch of its superfood-inspired skincare range, to name a few.

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