www.shiseido.co.jp

7-5-5, Ginza,

Chuo-ku,

Tokyo

104-0061,

Japan

PROFILE:

The namesake brand of Shiseido, the brand offers skin care, sun care, make-up, male beauty and travel. Shiseido is sold in 85 countries and regions and is best known for its Ultimune serum, launched in 2014.

PRESIDENT/CEO: Masahiko Uotani
CFO: Michael Coombs

BRAND RANKING:
2019 9
2018 14
2017 14

COMMENT:
Shiseido is steadily rising up the rankings which is undoubtedly due to its continued market activity. In the first half of 2019 the company’s Chinese division signed a joint business plan with Alibaba Group to grow this arm of the business, opened a new Shanghai office, opened a Center of Excellence in China and invested between ¥40 and 50 billion on a new plant located in Fukoka Prefecture. The brand itself has seen prolific launch activity, with a new pollution fighting skincare range and the relaunch of its superfood-inspired skincare range, to name a few.