THE WHAT? Shiseido has announced the completion of its Nasu Factory in Ohtawara City, Tochigi Prefecture, which is set to begin full-scale operation on 24th December, 2019.
THE DETAILS The factory will be a manufacturing facility for medium-to-high-priced skincare products for the Japanese and global markets, with the company having invested around 35 billion yen into the building.
The development is hoped to achieve further collaboration with suppliers, in a bid to “ensure the stable supply of raw materials and containers necessary for production, and aim to establish a stable production system in the medium to long term,” according to a press release.
THE WHY? The construction of the factory looks to align with Shiseido’s growth ambitions as part of its medium-to-long-term strategy VISION 2020.
Furthermore, the company is looking to cater to a rise in demand for premium skincare, with the factory hoping to create a ‘flexible responsive system’ to costs, lead times, inventory and raw material procurement.
Looking to expand its production offering further, Shiseido is set to commence operations on its Osaka Ibaraki Factory (Ibaraki City, Osaka Prefecture) and Fukuoka Kurume Factory (Kurume City, Fukuoka Prefecture) in second half of 2020 and the first half of 2022, respectively.