THE WHAT? Together with the World Surf League, Shiseido has delivered the We Are One Ocean petition to the UN Convention on Biodiversity.
THE DETAILS The petition calls on world leaders to protect and conserve 30 percent of the global ocean by 2030. Shiseido signed up as partner to the in initiative back in February.
THE WHY? The We Are One Ocean partnership is part and parcel of Shiseido’s Sustainable Beauty Actions through which the brand will implement a range of sustainability-focused activities and products to create social value unique to the beauty industry.