Shiseido Hong Kong has hosted a 4D 5-sense technology exhibition that led visitors through a sensory technology journey to encourage people to share their ‘precious beliefs’ in a bid to better target ‘millennials’.

The exhibition, held at Harbour City, had a 4D Immunity Boosting Journey with numerous senses being catered for with touch, taste, sound, light and aroma all taking place in an experimental space to help individuals tap into the ‘precious person’ they want to guard.

A four-day event attracting 2,100 visitors, there were also beauty consultants on hand to help guide people to boost the skin’s natural immunity.

Erica Man, Marketing Director at Shiseido, told Marketing, “Through the campaign, we hope to engage customers at touch points throughout the customer lifecycle by encompassing both digital and real-life avenues in this new era where digital customer experiences are increasingly important.”

Shiseido also encouraged visitors to upload a postcard of their precious beliefs using the hashtag #Ultimatetreasure #ShiseidoHK and #Ultimune, with the company donating $10 to Orbis for every photo uploaded.