THE WHAT? Shiseido has announced the launch of its Nars make-up brand in India through a strategic distribution partnership agreement with Global SS Beauty Brands Ltd.

THE DETAILS Over the past few years, India’s beauty market has evolved considerably, with sophisticated consumers who are actively adding global prestige brands to their beauty products selection.

THE WHY? Brands reliant on strong growth in China in the past have been casting around searching for alternative markets. Could India be the answer? Shiseido said it is hoping to strengthen its prestige skin beauty brand portfolio and accelerate growth in the Asia Pacific region.