Shiseido Men and FC Barcelona release joint campaign

Shiseido Men and FC Barcelona release joint campaign

THE WHAT? FC Barcelona and Shiseido Men have launched their second joint campaign since they announced their partnership a year ago.

THE DETAILS The Start Now, Stay Vibrant message is designed to reassure men that they can face any challenge without hesitation, according to a statement published by the soccer team. To demonstrate this, Shiseido Men has teamed up with Partnership Ambassador Sergi Roberto to create a series of special movies to celebrate his 30th birthday.

THE WHY? Roberto commented, “In these special movies, I talk about all I have learned from past great captains of our team including Carles Puyol, Hernández, Andrés Iniesta and Sergio Busquets and the challenges I face now that I am 30 years old. I hope that these special movies and Shiseido Men will encourage men all over the world to take positive steps into a new future. Having the best skin possible gives a man a more vigorous appearance and will be a great motivator in meeting any challenge. Together, let’s Start Now and Stay Vibrant.”