THE WHAT? FC Barcelona and Shiseido Men have launched their second joint campaign since they announced their partnership a year ago.
THE DETAILS The Start Now, Stay Vibrant message is designed to reassure men that they can face any challenge without hesitation, according to a statement published by the soccer team. To demonstrate this, Shiseido Men has teamed up with Partnership Ambassador Sergi Roberto to create a series of special movies to celebrate his 30th birthday.
THE WHY? Roberto commented, “In these special movies, I talk about all I have learned from past great captains of our team including Carles Puyol, Hernández, Andrés Iniesta and Sergio Busquets and the challenges I face now that I am 30 years old. I hope that these special movies and Shiseido Men will encourage men all over the world to take positive steps into a new future. Having the best skin possible gives a man a more vigorous appearance and will be a great motivator in meeting any challenge. Together, let’s Start Now and Stay Vibrant.”