As part of a strategic brand relaunch, Shiseido has announced that actor Felicity Jones is to front a campaign for its Clé de Peau Beauté range.

As Global Brand Face, Jones will appear in ads for the Japanese cosmetics manufacturer’s upscale skin care and cosmetics brand worldwide from spring 2018. The new campaign was shot by British photographer David Sims and will break in January across print and online in Asia, the US, Canada, Russia and Travel Retail.

“Felicity is aspirational, yet highly relatable, which makes her the ideal face of Clé de Peau Beauté,” Brand Director Yukari Suzuki said. “She embodies the brand’s DNA: intelligent, uncompromising and exquisite.”