THE WHAT? Shiseido has named Hunter Schafer as its newest global brand ambassador, according to the Hollywood Reporter.
THE DETAILS The artist, actor and LGBTQ activist is best known for her role as a transgender teen in hit show Euphoria and said in a statement posted on the brand’s official Instagram account, Schafer said that she used make-up ‘not to appeal to some standard but to bring how you feel outwards’.
She will make her debut for the brand in 2021, terms of the appointment were not disclosed.
THE WHY? As James Boehmer, Shiseido Global Artistic Director, told Hollywood Reporter, “She really represents the current zeitgeist of beauty in that there are no rules, no boundaries and no restrictions. Similar to Shiseido, Hunter is both modern and timeless. She continues to write her own narrative, which is what we encourage people to do with make-up.”