THE WHAT? Shiseido has announced that it has signed an agreement to establish a Joint Venture with Ya-Man Ltd. The new company, named Effectim Co, will commence operations from October this year and owned 65:35 in favor of Shiseido.
THE DETAILS Shiseido will bring its expertise in skin care to the table while Ya-Man’s expertise in the beauty device business and high recognition among Chinese consumers will be invaluable as the new company develops and markets its Made in Japan anti-aging devices.
THE WHY? One of Shiseido’s key business strategies, as per its VISION 2020 mission, is to combine its expertise with business partners to establish innovative business models. This latest deal aligns with that goal.