Shiseido snaps up Laura Mercier; buys Gurwitch Products from Alticor

Shiseido snaps up Laura Mercier; buys Gurwitch Products from Alticor

Shiseido Americas has announced that is has signed a definitive agreement with Alticor to acquire its wholly owned subsidiary Gurwitch Products for an undisclosed sum.

Under the terms of the agreement, Shiseido Americas will acquire 100 percent of the membership interests in Gurwitch, including its portfolio of prestige brands, such as color cosmetics specialist Laura Mercier and skin care line RéVive.

“We are thrilled to welcome Laura Mercier and RéVive to the Shiseido family. Both brands have unique viewpoints, fast-growing and loyal customer bases, and the same focus on innovation that defines all of Shiseido brands,” said Marc Rey, President and CEO of Shiseido Americas. “Laura Mercier’s classic French elegance and artistry perfectly complements the unique styles and offerings of NARS, bareMinerals, Shiseido and Clé de Peau Beauté to create a formidable portfolio of prestige make-up. And RéVive, with its proven restorative formulas and use of Nobel prize-winning technologies, is a terrific fit with Shiseido’s skin care heritage. Shiseido is well positioned to generate significant value from this attractive acquisition opportunity, and we are energized to use our regional and global resources to take these brands to the next level and further strengthen our overall position in the marketplace.”

The transaction is expected to close in the third quarter of 2016.