Shiseido teams up with the World Surf League for new ocean project

Shiseido teams up with the World Surf League for new ocean project

Shiseido has teamed up with the World Surf League for its new project, named Shiseido Blue – Respect for the Oceans, a movement that aims to protect the oceans through global beach clean-ups.

The company will work with the WSL’s non-profit arm, WSL Pure, to ‘inspire, educate, and empower ocean protection.’

Shiseido will also be working with a number of professional surfers on the project, with Korean professional Kanoa Igarashi being the global ambassador.

Shiseido will sponsor the Quiksilver (Men’s championship) and Roxy Pro (Women’s championship) France Championship Tours and will also support beach cleaning efforts organized by the WSL after each event.

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