THE WHAT? Shiseido will launch a new boutique in the international departure area of Haneda Airport Terminal 3, ahead of next month’s Tokyo Olympics.
THE DETAILS The Shiseido Haneda Boutique, which was created with Japan Airport Building Co., Ltd. and Tokyo International Air Terminal Corporation, is set to open on 23rd July.
Based on the concept of a ‘good trip with good skin’, the boutique is said to offer domestic and international consumers a ‘world view’ of the brand.
The store will offer make-up removal and skincare before flights, as well as printing original designs on products, and gift wrap services.
THE WHY? Shiseido is strengthening its duty free offering with the new store. Launched ahead of the Tokyo Olympics next month, the opening has been strategically timed to capitalize on the high level of footfall the event will generate.