Shiseido to unveil concept store aimed at millennial shoppers

Shiseido to unveil concept store aimed at millennial shoppers

THE WHAT? Shiseido is set to cut the ribbon on a new beauty facility, named Beauty Square on Thursday.

THE DETAILS The store, which is based in the With Harajuku commercial complex and spans 793,390 m2, will offer a series of services including a live streaming zone, shopping area, pop-up space and interactive entertainment arena, and a hair and make-up salon.

Further, the complex will house a restaurant and lounge operated by Shiseido Parlour and a hair and make-up academy.

THE WHY? The store is aimed firmly at millennial shoppers from Japan and overseas, and is designed to attract young consumers with its emphasis on the experiential and social.

WELLNESS

FASHION

TRAVEL

PROFESSIONAL BEAUTY

JOBS & PEOPLE