THE WHAT? Shiseido has developed a new sustainability initiative, named the See, Say, Do Project. The project falls under the J-beauty giant’s Empathy CSR pillar and will boast a dedicated website that explores the concept of unconscious beauty bias (UBB).
THE DETAILS The website’s content will share the realities of UBB made apparent in the global survey while also allowing users to deepen their understanding through group discussions recognizing UBB in daily life and general discussions contemplating the care that can be taken against UBB.
THE WHY? Shiseido said its goal is to ‘build a society where all people can respect one another’s diverse values and strive to be the vibrant, beautiful individuals they should be’.