THE WHAT? Shiseido’s new research facility ‘Shiseido China Innovation Center Shanghai Fengxian Branch’ has commenced its activities.
THE DETAILS The facility will focus on developing cutting-edge cosmetics technologies and utility evaluation methods, as well as exploring new beauty fields beyond cosmetics.
In collaboration with key universities, research will focus on utility evaluation method research institutes, cosmetics OEM manufacturers, and ingredient/fragrance/packaging manufacturers.
It will also work on the development of cutting-edge cosmetic technology, focusing on the latest trends in the Chinese market. These include cosmetics that are highly effective on the skin, have good usability, and cosmetics that have dosage forms that were not previously available.
There will also be R&D on utility development methods, including the improvement of skin trouble or effect duration.
THE WHY? The facility aims to collaborate with companies and institutes located in the health and beauty industry hub “The Oriental Beauty Valley,” and has been established to “accelerate innovation through external collaborations” – one of the key strategies under Medium-to-Long-Term Strategy “WIN 2023” in China.