THE WHAT? Shopify has announced a first-of-its-kind partnership with TikTok that brings the short-form video platform to its more than one million merchants across the US, followed by select markets throughout North America, Europe and Southeast Asia from early 2021.
THE DETAILS The TikTok channel will allow merchants to create a TikTok for Business account and deploy in-feed shoppable video ads directly within Shopify.
“We’re thrilled to be the first partner to welcome TikTok to the world of commerce, particularly right now, as our merchants prepare for a busy online holiday shopping season,” said Satish Kanwar, Vice President of Product at Shopify. “TikTok is one of the world’s fastest growing entertainment platforms with over 100 million highly engaged users in the US alone. The TikTok channel means Shopify merchants—even those without a strong TikTok following of their own yet—can connect with these new audiences using content that feels authentic and genuine to the TikTok experience.”
“We are delighted to partner with Shopify and provide a channel for their merchants to reach new audiences and drive sales on TikTok,” added Blake Chandlee, Vice President, Global Business Solutions at TikTok. “As social commerce proliferates, retailers are recognizing that TikTok’s creative and highly engaged community sets it apart from other platforms. We’re constantly exploring new and innovative ways to connect brands with our users, and Shopify is the perfect partner to help us grow and expand our commerce capabilities globally.”
THE WHY? Merchants need to be where consumers are spending money and at the moment, that’s on this popular social media platform. With the TikTok channel for Shopify, merchants will be able to take advantage of TikTok’s global scale to reach new and highly engaged audiences. That is, as long as the platform isn’t banned in the US.