Fragrance and flavors company Firmenich has launched a series of short firms that showcase the story behind its natural ingredients.
As part of its commitment to responsible sourcing of naturals, the company focuses on the long-term partnerships that is has created with the communities that cultivate its ingredients.
Gilbert Ghostine, Firmenich CEO, says, “Our industry relies on smallholder farmers around the world to grow the natural ingredients for flavors and fragrances which enhance our daily lives.
“‘Naturals Together’ initiative is about ensuring that Firmenich not only protects the best that nature can offer, but also shares its know-how to improve farmers’ livelihoods, while fostering biodiversity. This campaign is evidence of how we are strengthening new and existing links between farmers, producers, Firmenich creators and our customers all along our value chain.”
The company put on a premiere to launch the new films and invited Naturals Together partners from across four continents. Held in New York, the event acted as the platform to showcase the new films, but also as a forum for discussions about the company’s dedication to shaping a sustainable future for Naturals, while positively impacting the lives of local farmers. There was also a panel discussion with industry experts.
To finish up the event there was the first-ever Firmenich Source and Soul Awards and an immersive sensory experience. As part of the awards, Gigi Chan Hoi Mi, of Authentic Products, Madagascar; and Aga Sekalala, of Uvan, Uganda, were recognized for their dedicated humanitarian work with local vanilla growers in their respective countries.