Shu Uemura lends its color expertise to sneaker brand Onitsuka Tiger

Shu Uemura lends its color expertise to sneaker brand Onitsuka Tiger

THE WHAT? Onitsuka Tiger has teamed up with Shu Uemura to launch a coordinated collection that comprises a pair of sneakers and 11 beauty products, according to a report published by Lifestyle Asia.

THE DETAILS The shoe design is inspired by a model originally worn by Japanese sporting stars in the 1960s and appears in the red gloss of classic lipstick.

The make-up comprises eyeshadow palettes, cleansing oils, foundation brushes, lipsticks and an eyelash curler all featuring the iconic Onitsuka Tiger stripes.

THE WHY? The collaboration brings together two iconic Japanese brands, not to mention a novel way to sport lipstick red while masks continue to be a necessity.

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