Shu Uemura: Stickers Digitize Your Makeup!

Shu Uemura: Stickers Digitize Your Makeup!

THE WHAT? L’Oréal-owed Shu Uemura has released NFC chip-embedded stickers that can be placed on the face and scanned with an NFC smartphone to create digital content.

THE DETAILS?  The stickers allow users to apply three augmented reality (AR) filters on Snapchat and add digital makeup to avatars in the metaverse.

THE WHY? Shu Uemura is partnering with digital fashion brand Rtfkt to develop AR filters and digital makeup for use in Rtkft’s Clone X avatar ecosystem.

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