THE WHAT? Shu Uemura is preparing to unveil a global flagship in Tokyo, Japan. The store will boast a façade inspired by the make-up brand Founder’s original make-up case with a ridged black front, according to a report published by Retail & Leisure International.
THE DETAILS Inside, a giant Japanese-style kokeshi doll will set the scene for the four floors of cosmetics and skin care, including several limited editions. The store is set to welcome its first visitors on April 16.
THE WHY? The Omotesando store will not only attract beauty enthusiasts with its special editions and landmark location but will also feature a communication space featuring an interactive experience – the hallmark of any bricks and mortar store in this new era of shopping.