Chanel has opened a pop-up café at the So-Cal Link Gallery in Tokyo’s Omotesando district to drum up business ahead of the launch of its latest lip gloss range.

The pop-up will enable consumers to enjoy a coffee and a chat while they sample any of the 24 shades available in the Rouge Coco Gloss line. The official launch in Japan is scheduled for later this month.

Visitors to the Coco Café will be able to purchase products too, not to mention enjoy the Chanel-themed décor until 12 March, 2017, when the café closes its doors.