Natural skin care company Skin Elements has entered into a joint venture with Australian health care distributor Ageless Products in order to sell its Elizabeth Jane Natural Cosmetics brand in China and other major global markets.

The new company will be named Elizabeth Jane International, and will focus on the distribution, sales and marketing of Skin Elements’ Elizabeth Jane Natural Cosmetics line.

The company has completed a successful test marketing phase in major international markets and has secured regulatory approval in the US. Skin Elements has plans to further expand its product range in the near future, with immediate product development focused on the Elizabeth Jane brand.