THE WHAT? L’Oréal-owned SkinCeuticals has made its debut into the Asia Pacific travel retail market, launching into the Haitang Bay Duty Free Shopping Centre, Sanya, working with the China Duty Free Group (CDFG).
THE DETAILS SkinCeuticals held a grand debut ceremony with a pop-up store, which was created to mirror the brand’s high tech approach to skincare with immersive spaces such as an anti-oxidation lab and an interactive game wall for a close-up experience of the advanced anti-oxidation technology.
Terry Chua, Vice President of Central Merchandising Division at China Duty Free Group, said, “Travelers have been longing for the launch of SkinCeuticals, and today, we are able to make this into reality. The successful event today is a perfect demonstration of the deepened strategic partnership with L’Oréal Travel Retail Asia Pacific, and we look forward to the exciting expansion of SkinCeuticals in place under China Duty Free Group.”
THE WHY? The launch signals SkinCeuticals continued expansion into Asia-Pacific travel retail and the brand’s aim of developing its hold on the dermacosmetics market.
Emmanuel Goulin, Managing Director of L’Oréal Travel Retail Asia Pacific, said, “Through our exclusive collaboration with China Duty Free Group, we are thrilled that SkinCeuticals is at last launched in Travel Retail. The dermocosmetics market continues to be buoyant, and SkinCeuticals is the perfect answer to meeting specific travelers’ needs in terms of prevention, protection and correction of skin concerns. The addition of SkinCeuticals to our brand portfolio further ensures we have a powerful range of brands to offer beauty for all travellers.”
Having also launched into Shanghai Pudong Airport Terminal S1, SkinCeuticals is set to enter Beijing Capital International Airport in early 2020.