THE WHAT? Skylar, recognised for its unique fragrances, has announced its expansion into a new category with the launch of Hair & Body Mists. These mists feature Skylar’s sought-after scents, including Vanilla Sky, Coconut Cove, and Peach Fields.
THE DETAILS The newly introduced mists are lightweight and hypoallergenic, catering to a diverse consumer base. Available online and soon to be in Sephora outlets, they come in an 80mL travel-friendly bottle priced at $30. Committing to sustainability, each bottle utilises 30% recycled materials and is designed to be 100% recyclable.
THE WHY? Skylar’s move into the hair and body mist sector comes at a time when the global market for these products is booming. Projections indicate that by 2030, this market will exceed USD 19 billion, with North America at the forefront. Skylar’s strategic launch positions them to capture a significant portion of this growing market with their sustainable and innovative product.