THE WHAT? Snap has rolled out Catalog-powered Shopping Lenses, a new facet to AR shopping designed to simplify the process and engage consumers. The new experience is also said to be easier to build, scale and optimize for brands.
THE DETAILS Shoppers will be able to quickly see product info, including price and product descriptions, thanks to a more useful AR try-on shopping interface for Snapchatters while brands will receive real-time data on which products Snap’s Gen Z and Millennial audience is drawn to.
THE WHY? Jeremi Gorman, Chief Business Officer, Snap Inc, commented, “Augmented reality is changing the way we shop, play, and learn, and transforming how businesses tell their stories and sell their products. Starting today, our revamped AR Shopping Lenses will mean a more engaging experience for our Snapchat community, and enable a faster, easier way to build Lenses for businesses — directly linking Lenses to existing product catalogs for real-time analytics and R&D about which products resonate with Gen Z and Millennial audiences.”