Mumbai-based digital media agency Social Kinnect has won L’Oréal Professional’s digital business and will handle the brand’s creative work.

This work will span across all platforms including video campaigns. Social Kinnect came out victorious following a multi-agency pitch.

Chandni Shah, COO, Social Kinnect, told Brand Equity, “Fashion and beauty has been our forte and this was right up our ally, and a brand that thrives on technology and takes inspiration from it, will give us an amazing opportunity to explore some new and innovative strategies. Also, L’Oréal Professional is a rare find where the primary mode of communication for the brand is lead with digital.”