THE WHAT? A new trend has gathered momentum online with consumers flocking to social media to re-create Vogue covers as part of the #VogueChallenge, in a bid to promote diversity in the fashion industry, according to a report by CNN.
THE DETAILS Started by Oslo-based student Salma Noor during the current Black Lives Matter movement, Noor’s mock headline read, “Being black is not a crime.”
Going viral, more than 100,000 #VogueChallenge hashtags have surfaced on Instagram, with the magazine itself having run a feature on the trend.
Posting 20 covers in the article, British Editor-in-Chief Edward Enninful selected his own 10 personal favourites, stating, “Scrolling through all the entries, I’ve been struck by beauty in all shapes and sizes, represented in all colours and creeds. It has shown me that there is so much talent and creativity in the world if you are willing to look for it.”
THE WHY? The challenge follows a noted lack of diversity on the cover of Vogue and the fashion industry as a whole.
Speaking about the inspiration behind the first cover, Noor said, “I am a black, young Muslim woman who wanted to create something new while speaking on something that is very important.”
She continued to CNN, “To bring so many people together for something like that is truly amazing… I had no idea it would reach so many people including Vogue.
“I think the fashion industry isn’t diverse enough yet. We need people with different opinions, backgrounds, religious beliefs, heritage, and life experience to be highlighted.”