THE WHAT? Italian health and beauty provider Sodalis has acquired the German-based Lornamead company and brands Brisk, Rapid White and Triple Dry brands in the UK from Meiyume, a member of the Fung Group.
THE DETAILS The acquisition is part of Sodalis’ new chapter on its international development journey, which will see it establish its first subsidiary in the German personal care market, as well as further grow its portfolio of recognised brands.
THE WHY? According to a press release, “The move to divest the German Lornamead business and UK brands follows a strategic review of Meiyume’s overall services and allows the beauty company to focus on providing packaging, turnkey, retail solutions and insights to help beauty players transform.”
Fabio Granata, CEO of Sodalis Group, said, “For us, this is another step towards our goal to become a strong Personal Care player throughout all the most strategic European countries. We look forward to integrating the team and working together on new strategic moves to further grow in Germany and UK.”