Pantene Japan has taken age diversity to a whole new level with its latest ambassador announcement. The P&G-owned brand has hired a baby and its first grey-haired spokesperson, according to a report published by The Drum.

The #HairWeGo My Hair Moves Me Forward campaign stars Instagram sensation @babychanco, a one-year-old with an impressive head of hair as well as well known documentary narrator Sato Kondo who sports un-dyed grey hair.

The brand ran its first ad featuring the duo in Japanese newspaper Asahi Shimbin last week and has also released a short film to celebrate babychanco’s first birthday.